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In Chapter 6 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" Leading a growing business, Moross shares how acquiring flavors.me helped accelerate his company's expansion beyond physical products into digital products. The company acquisition leads to Moross hiring a chief product officer to translate the company investment into a committed digital product team. He notes how the digital market-entry strategy was shaped by internal discussions and why it is important to long-term company growth. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.