« How Working at Coca-Cola Shapes Marketing Career Ambition - Randall Metting »

In Chapter 4 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting shares how an Atlanta marketing job at Coca-Cola out of college shaped his career.  Metting get involved with the Dasani Water product launch and learns about grassroots marketing, regional promotions, and new category expansion.  Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion.  He is also an on-air radio personality for 93.3 KGSR Radio Austin.  He earned a B.S. in Advertising from the University of Florida.