« How Marketer Changes Career to Pursue Passion for Sports - Randall Metting »

In Chapter 5 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting shares how he broke into sports marketing working with the PGA Tour.  After working with Coca-Cola and ad agency McCann-Erickson, Metting decides to take a pay cut to work in sports.  Working with the PGA Tour leads to several opportunities organizing events for big brands, including Nationwide and Chrysler, for different golf events.  Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion.  He is also an on-air radio personality for 93.3 KGSR Radio Austin.  He earned a B.S. in Advertising from the University of Florida.