« How to Make Design Strategy More Implementation Friendly - Jon Kolko »

In Chapter 14 of 21 in his 2012 Capture Your Flag interview, design educator Jon Kolko answers "How Do You Make Strategic Thinking More Implementation Friendly?"  Kolko references user experience or UX managers and how they work to make design thinking actionable or tractable.  He notes heuristics, gross principles, and best practices do not work, putting emphasis on the financial or quantitative metrics instead.  Jon Kolko the founder and director of the Austin Center for Design.  He has authored multiple books on design, including "Wicked Problems: Problems Worth Solving."  Previously he has held senior roles at venture accelerator Thinktiv and frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD).  Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University.