« How to Better Articulate Your Vision - Jon Kolko »

In Chapter 13 of 21 in his 2012 Capture Your Flag interview, design educator Jon Kolko answers "How Are You Getting Better at Articulating Your Vision?"  Kolko notes the fundamental importance of repetition and how it helps not only hone your message but also increase your believe in that vision.  He notes the importance of getting his vision framework or scaffold solid so he can easily adapt the messaging to different audiences, for example designers or venture capital investors.  Jon Kolko the founder and director of the Austin Center for Design.  He has authored multiple books on design, including "Wicked Problems: Problems Worth Solving."  Previously he has held senior roles at venture accelerator Thinktiv and frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD).  Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University.