« How Online Retail and Editorial Fashion Jobs Compare - Lulu Chen »

In Chapter 9 of 16 in her 2012 Capture Your Flag interview, art director Lulu Chen answers "How Does Working in Retail E-Commerce Compare and Contrast With the Work That You Have Done in Editorial?"  Chen notes how the teams - photographers, models, stylists, etc. can be the same as can the process.  However, the goals can be very different, as editorial goals can trend more toward aspirational brand communication whereas online retail or retail e-commerce is more functional, rooted in selling clothes that fit.  Lulu Chen is a photo art director working in retail e-commerce in New York City.  Previously, Chen worked as a freelance stylist for leading fashion catalogs and magazines.  She earned a BFA in design and art history from the University of Michigan.