« Art Director Lulu Chen on Learning to Work in Retail E-Commerce »

In Chapter 8 of 16 in her 2012 Capture Your Flag interview, art director Lulu Chen answers "What Does It Mean to Be an Art Director Working in Retail E-Commerce?"  In her online retail projects, Chen works to keep the photography simple yet useful to share the look, feel an shape of the clothes virtually with the consumer.  She shares examples how the lighting, photography and presentation can change based on the mood or presentation goals.  Lulu Chen is a photo art director working in retail e-commerce in New York City.  Previously, Chen worked as a freelance stylist for leading fashion catalogs and magazines.  She earned a BFA in design and art history from the University of Michigan.