« How Hands On Experience Shapes Design Career Path - Ross Floate »

In Chapter 17 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Has Working With Your Hands Shaped Your Design Education?"  Floate finds it is less about the physical act of making things and, rather, taking pride in the things you make.  Floate finds he dislikes cooking for others, which helps him think about why hands-on work as a child also didn't register with him.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.