« How Definant Cultures Create Competitive Advantage - Steph Redlener »

In Chapter 8 of 10, creative talent agent Stephanie Redlener discusses how companies with clearly defined cultures can better position purpose. This more detailed purpose allows them to take a stronger stance on identity and, as a result, frame identity as different or defiant. Redlener, an advertising industry recruiter, shares how this definant messaging benefits a company by attracting better talent. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).