« What Tools do Brands Use to Influence Consumer Behavior - Simon Sinek »

In Chapter 5 of 16 of his 2009 Capture Your Flag interview with host Erik Michielsen, "Start With Why" author urges students, professionals, and consumers to recognize negative media and messaging is often only used to sell products and does not reflect true state of mind.  Brands use marketing tactics to influence consumer behavior, loyalty, and decision making.  Sinek acknowledges how many college graduates and job seekers face a mass-media induced negative mindset full of negativity, fear, manipulation, and aspirational messages.  Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people.  He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action"  Sinek holds a BA degree in cultural anthropology from Brandeis University.