« What Skills are Most Useful Building a High Tech Marketing Career - Alan McNab »

In Chapter 11 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares useful skills and roles relevant in high tech marketing career development. McNab recommends young professionals embrace an entry-level marketing position and, over time, work to diversify exposure across the organization in different marketing roles. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.