« What Phish Concerts Teach About Relationship Marketing - Andrew Epstein »

In Chapter 10 of 15, Island Def Jam promotions executive Andy Epstein shares how the band Phish connected with him in college at the University of Michigan and the resulting relationship value cultivated over time. The concert experience and touring lifestyle enable fans to find connection. Epstein highlights how bands and their labels prioritize providing these community-driven fan experiences to build relationships over time.