« What Competitive Sailing Teaches About Team Dynamics - Alan McNab »

In Chapter 15 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab talks about his passion for competitive sailing and how it has informed how he sets goals and measures achievements. McNab applies commitment-based management to understand competitive racing and how teams come together to compete. McNab finds competitive sailing is not only about team dynamics but is also about preparation and continuous improvement. He applies what he has learned working in marketing strategy to understand how to improve his sailing experience. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.