« Thinking for a Living Working in Design - Ross Floate »

In Chapter 14 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Do You Use Design as a Process to Solve Problems?"  Floate shares how getting to solve a wide array of interesting problems allows him to have a career where he goes to a job where he thinks for a living.  He notes the ease of doing jobs on topics that match your interests, and shares the reward of applying a design discipline and enthusiasm to different kinds of companies.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.