« Teaching Venture Capitalist Thinking to Creative Students - Jon Kolko »

In Chapter 17 of 21 in his 2012 Capture Your Flag interview, design educator Jon Kolko answers "How Has Working at a Startup Incubator Taught You to Better Teach Entrepreneurship?"  Kolko shares how his experience taught him the language of business and entrepreneurship and how to talk about products and services from a venture capitalist perspective.  For example, Kolko notes venture capitalists look not only at how a product might sell, but also the product intellectual property value.  Jon Kolko the founder and director of the Austin Center for Design.  He has authored multiple books on design, including "Wicked Problems: Problems Worth Solving."  Previously he has held senior roles at venture accelerator Thinktiv and frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD).  Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University.