« Slava Rubin on How Core Values Help Create Company Culture »

In Chapter 13 of 15 in his 2013 Capture Your Flag interview, Indiegogo CEO Slava Rubin answers "What Steps Are You Taking to Maintain a Strong Company Culture in a Growing Business?" Rubin shares why culture is important from the moment you start a company and how establishing core company values helped him and his co-founders craft a culture at Indiegogo. Referencing his 2013 SXSW talk "10 Myths of Entrepreneurship", Rubin notes how many entrepreneurs overlook culture when starting a business and why this is not a good idea. Slava Rubin is CEO and co-founder of Indiegogo, the world's largest crowdfunding platform. Indiegogo empowers anyone, anywhere, anytime to raise funds for any idea—creative, cause-related or entrepreneurial. Prior to Indiegogo, Rubin worked as a management consultant. He earned his BSE degree from The Wharton School, University of Pennsylvania.