« Simon Sinek on Inspiring Others to Be Happier and More Optimistic »

In Chapter 3 of 16 in his 2009 Capture Your Flag interview, author and public speaker Simon Sinek elaborates on his stated goal to "inspire people to do the things that inspire them." Underlying "Start With Why" author Sinek's perspective is an immense amount of positive energy geared to make people happier and more optimistic. Further, he discusses how reaching individuals' within their company environment and changing company culture for the better can make a difference. Simon Sinek teaches leaders and organizations how to inspire people. Sinek is the author of two books, "Leaders Eat Last: Why Some Teams Come Together and Others Don't" and "Start With Why: How Great Leaders Inspire Everyone to Take Action". He is a public speaker, an adjunct professor at Columbia University and a Brandeis University graduate.