« Lauren Serota on How to Build Relationship Rapport and Trust »

In Chapter 8 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Do You Establish Trust When Building Relationships?" Serota shares how she has learned to build rapport, as trust is called in research terms, with others through being honest and inquisitive. She shares how defining what trust means depends on the context of a relationship. She uses trust-building examples from her fiancee personal relationship and ones from work. Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).