« How to Use Graduate Level Statistics in Business Analytics - Ken Rona »

In Chapter 6 of 12, business analytics expert and behavioral economics PhD Ken Rona shares why graduate level statistics coursework is so relevant in his strategy marketing roles. Rona equates learning statistics to learning another language, as statistics helps him read and speak the language of data. Rona finds this useful working across consumer marketing and Internet advertising roles focused on connecting data to consumer choice and outcomes.