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In Chapter 1 of 13 in his 2012 Capture Your Flag interview, crowdfunding entrepreneur and IndieGoGo CEO Slava Rubin answers "What is Your Entrepreneur Story?"  Rubin recounts how after his father died of myeloma cancer, he tries to raise money to fight cancer.  The process proves painful and frustrating and, over time, Rubin meets what would be his two IndieGoGo co-founders, Danae Ringelmann and Eric Schell.   Slava Rubin returns to CYF for his Year 3 interview.  As CEO and Co-Founder, Rubin has helped transform cause and project fundraising by establishing his company IndieGoGo as a global leader in crowdfunding.  He is also active in philanthropy, starting the Music Against Myeloma annual charity event to fight cancer.  He graduated from the Wharton School of Business at the University of Pennsylvania.