« How to Recruit Top Technical Talent - Marc Ferrentino »

In Chapter 14 of 16 in his 2011 Capture Your Flag interview, cloud computing technology executive Marc Ferrentino answers "How Have You Learned to Be a More Effective Recruiter of Top Technical Talent?"  Ferrentino notes the scarcity of top technical talent means companies must look outside regular levers, including pay, to differentiate themselves and attract the best employees.  He notes the power of storytelling in better framing the company culture and purpose.  Additionally, he uses story to help people feel they are part of something larger than themselves and part of a cause.  Ferrentino is Chief Technology Officer (CTO) of cloud computing at BMC Software.  Previously, he was Chief Technology Architect (CTA) at Salesforce.com.  Previous to Salesforce.com, Ferrentino worked in mobile and Internet startups and at Goldman Sachs.  He earned a BSEE in electrical engineering from the University of Michigan.