« How to Plan Digital Content Strategy Working in Television - Mark Graham »

In Chapter 14 of 17 in his 2012 Capture Your Flag interview, digital media executive Mark Graham "What Role Does Content Strategy Play in Your Work?"  Graham notes cable television remains the foundation of big media business, including his company VH1, and gets the majority of its audience and its advertising income from on-air programming.  He talks about working in strategic content planning and how the work is becoming progressively digital.  Graham offers examples of how media companies are packaging content for consumption across TV, mobile, desktop, laptop, and tablet platforms as consumer behavior trends mature into larger population segments.  From short-form music artist online video interviews to Spotify featured playlists to live streaming events over mobile, Graham paints a picture of the future of how digital media companies will evolve to meet its adapting consumer audience preferences.  Mark Graham is currently a managing editor at VH1, an MTV Networks company. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media.  He graduated from the University of Michigan with a B.A. in English.