« How to Plan a Product Launch - Ramsey Pryor »

In Chapter 11 of 15 in his 2011 Capture Your Flag interview, Ramsey Pryor answers "How is Launching a Product at IBM Different Than Doing So at a Startup?"  Pryor shares how magnitude affects several dimensions of a global corporate product launch, including analyst relations, sales training, and customer feedback processes.  Pryor details the systems and structural benefits of the IBM 100-year history launching products.  Pryor is currently a product management executive at IBM focused on cloud-based communication and collaboration software.  Previously he was VP Product Marketing at Outblaze, acquired by IBM.  Pryor earned an MBA from IESE Business School in Barcelona, Spain and a BA in Economics and Spanish from Northwestern University.