« How to Pitch and Execute a Music Marketing Campaign - Mark Graham »

In Chapter 16 of 17 in his 2012 Capture Your Flag interview, digital media executive Mark Graham answers "How Have You Learned to Adapt When Things Have Not Worked Out as Planned?"  Graham notes the importance of timing, especially in the context of working across resources in a corporate media company.  By understanding timing, he learns not to get frustrated and to use perseverance to bring resources together to get a project off the ground.  He shares the story of a concept he came up with at VH1, "Song of the Summer", made initially as a trial, with Katy Perry accepting the award for her song "Last Friday Night", and the how we was able to transition the program into a six-figure plus marketing campaign concept adopted formally into VH1 programming.  Mark Graham is currently a managing editor at VH1, an MTV Networks company. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media.  He graduated from the University of Michigan with a B.A. in English.