Monday
Jun062011

« How to Market Luxury Brands Using a Grassroots Campaign - Randall Metting »

In Chapter 7 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin on-air radio personality Randall Metting how he learned to market luxury brands by creating a grassroots campaign.  Working with Brown-Forman's Appleton Estate Rum, Metting creates a nationwide event schedule integrating premium brands in experiential luxury event settings.  Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion.  He is also an on-air radio personality for 93.3 KGSR Radio Austin.  He earned a B.S. in Advertising from the University of Florida.

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>