« How to Manage Publicity for Time Sensitive Political News - Matt Curtis »

In Chapter 5 of 18 in his 2011 Capture Your Flag interview with host Erik Michielsen, public affairs and communications strategist Matt Curtis answers "What Has Your Publicity Experience Taught You About Making Swift But Effective Decisions?" Curtis notes the importance of preparation when working publicity in the public sector. Often, something happens quickly and, with timing of the essence, Curtis tries to match the right story with the right news and media outlet, including mainstream news and alternative media such as blogs. Curtis is the communications director for Austin mayor Lee Leffingwell. Curtis' charity work includes affiliations with Capital Area Food Bank, Big Brothers, Big Sisters, Students of the World, the Rainforest Project and the Art Alliance. In 2011, Curtis won "Austinite of the Year" in the Austin Under 40 Awards. He earned his bachelor's degree in radio, television and film from the University of North Texas.