« How to Manage Non-Profit Client Expectations - Courtney Spence »

In Chapter 12 of 16 in her 2011 Capture Your Flag interview with host Erik Michielsen, non-profit founder and executive Courtney Spence shares how she balances maintaining artistic - or final cut - control with meeting client storytelling project expectations. She tempers potential hurdles by setting expectations up front, including tone, shots, interviewees, etc. Once her team hits the ground, often the stories or project elements change. This is where continuing communication, coupled with confidence based on experience, help manage and evolve client expectations. Spence is founder and executive director of Students of the World - http://studentsoftheworld.org - a non-profit that partners with passionate college students to create new media to highlight global issues and the organizations working to address them. Spence graduated with a BA in History from Duke University.