« How to Make Great Products - Jullien Gordon »

In Chapter 15 of 16 in his 2011 Capture Your Flag interview, motivation teacher Jullien Gordon answers "What Have Your Experiences Taught You About What Makes a Product Great?"  Gordon explains how he has refined his products by listening to how users are using the products each day.  This allows him to iterate the products and tailor them to core user needs.  Additionally, he looks for multiple product uses that fit into an ecosystem.  He offers an example from one of his books, "Good Excuse Goals" and the learning programs that connect the book content into his other products.  Gordon is the founder of the Department of Motivated Vehicles, a personal and professional development company that helps clients identify purpose and map it to successful outcomes. Gordon has written five books and speaks regularly to college students across America.  He earned masters degrees in education and business from Stanford University and an undergraduate degree from UCLA.