« How to Make a Memorable First Impression - Richard Moross »

In Chapter 7 of 17, entrepreneur, innovator and Moo.com founder Richard Moross shares how he made a memorable first impression by wearing a black shirt, every day, for ten years. Moross was able to familiarize himself to other before meeting them by creating a story around his "black shirt only" wardrobe. More importantly, beyond the two-dimensional Internet, Moross finds that those that do well in life know how to engage in the real world.