« How to Apply Sustainable Design to Build an Ecofriendly Brand - Fabian Pfortmüller »

In Chapter 13 of 19 in his 2011 Capture Your Flag interview with host Erik Michielsen, community builder and entrepreneur Fabian Pfortmüller shares how his company Holstee applies sustainable design to build ecofriendly products.  He prioritizes values and sincerity to create positive impact across people, planet, and product.  He contrasts traditional definitions of "green business" with the Holstee focus on sustainable design, including products created by India-based NGO companies.  Pfortmüller is co-founder of Sandbox Network (www.sandbox-network.com).  He also co-founded an innovation think tank, Incubaker (www.incubaker.com), and is part of the group's first spin-off, Holstee (www.holstee.com), an apparel brand for people who would like to wear their passion.  Pfortmüller graduated from Columbia University and its School of General Studies.