« How Side Projects Teach Coder Marketing and PR - Joe Stump »

In Chapter 15 of 16, programmer Joe Stump develops skills not learned at work with side projects on nights and weekends. These efforts help bolster Stump's customer- and media-facing experience across public relations, marketing, and customer support. He eventually leaves Digg for a startup, www.simplegeo.com, where drawing on these skills becomes necessary to manage daily operations.