« How Political Public Affairs Career Stays Creative and Fun - Matt Curtis »

In Chapter 4 of 17, public affairs and communications strategist Matt Curtis shares how to keep local politics publicity and promotion fun and exciting. Curtis came into political public relations after starting his career in film publicity. Curtis defines publicity as an extreme on the public relations and strategic communications spectrum, opposite from reactive public information officer responsibilities. Curtis embraces the publicity element in local Austin, Texas politics, balancing serious efforts such as Hurricane Katrina disaster relief with light-hearted campaigns such as "Polar Bear" swimming days for the community and press.