« How New Office Investment Helps Recruit and Retain Top Talent - Mike Germano »

In Chapter 6 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares how investing in a new office space has helped his company attract and develop top talent.  He positions the new office to potential employees like a football coach positions a new stadium to recruits.  The new office space creates a stronger collective company purpose and culture.  The environment benefits recruiting as well as existing employee wellbeing.  Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative.  Before Carrot Creative, Germano ran for and was elected to public office in Connecticut.  He is a graduate of Quinnipiac University.