« How Moo Cards Plots Small Business Design Revolution - Richard Moross »

In Chapter 3 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "What Makes Your Work Meaningful?" He shares how the mission of his company Moo.com is evolving from helping small businesses make an impression with customers to become a defacto standard for small business design services. He shares how IKEA revolutionized home furniture by bringing Scandinavian design to the masses. He then shares how Moo.com takes lessons from IKEA and even Mad Men to continue executing on its mission. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.