Monday
Nov292010

« How Manager and Director Leadership Roles Differ - Caroline Giegerich »

In Chapter 3 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares what has changed moving from a manager role to a director role. As a manager at HBO, Giegerich was not responsible for a team. Instead, she focuses on managing up, which she relates to growing up and building relationships with parents. In her new role, she learns to lead and empower a team by both managing up and down. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>