« How IndieGoGo Startup Founders Evolve into Leaders - Slava Rubin »

In Chapter 5 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, IndieGoGo co-founder and entrepreneur Slava Rubin answers "How Has Your Role Evolved as Your Business Has Grown?" IndieGoGo started with three people, Rubin, Eric Schell, and Danae Ringelmann. They name themselves "The Eyes, The Hands, and The Heart" at the inception, where Rubin, the eyes, handles publicity, marketing, and public relations. Schell, the hands focuses on technology, and Ringelmann, the heart, manages business operations, customer relations, and partnerships. Over time, as the company expands and hires employees, Rubin, Schell, and Ringelmann take on more management responsibilities that go beyond the blocking and tackling from the early days. All the while, they follow their "List, Prioritize, Execute" plan. Rubin is co-founder and CEO of IndieGoGo.com, a crowdfunding startup whose platform helps individuals and groups finance their passions. Before IndieGoGo, Rubin worked in management consulting for Diamond Consulting, now a PWC company. Rubin founded and manages non-profit Music Against Myeloma to raise funds and awareness to fight cancer. He earned a BBA from the Wharton School at the University of Pennsylvania.