« How Google Creates Social Capital and Market Capital - Bijoy Goswami »

In Chapter 13 of 15, leadership philosopher and bootstrap business expert Bijoy Goswami shares the ying and yang of social capital and market capital. Social capital allows you to access and generate innovation whereas market capital involves productization and monetization of that innovation. The iteration cycle continues with social capital feeding market capital. Goswami highlights the Google approach to carefully balancing social and market capital.