Thursday
Aug252011

« How Fashion Advertising and Editorial Projects Differ - Lulu Chen »

In Chapter 7 of 10 in her 2011 Capture Your Flag interview with host Erik Michielsen, fashion stylist Lulu Chen answers   "How do Ad or Commercial Jobs Compare and Contrast with Editorial Magazine Jobs?"  She finds magazine jobs are more aspirational and offer greater creative freedom compared to advertising and catalog work.  They also have more freedom to incorporate a wide array of brands.  However, Chen notes how catalogs are catching up creatively, progressively turning to a "magalogue" focus that, while covering only one brand, integrates more of the creative and story elements seen traditionally in editorial or magazine work.  Lulu Chen is a New York City based fashion stylist.  Chen earned a Bachelor of Fine Arts degree studying design and art history from the University of Michigan.

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