« How Commitment-Based Management Empowers Employees - Alan McNab »

In Chapter 6 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how commitment-based management can be used to create a participatory service driven culture. McNab works for NCR, a retail technology company with a substantial customer service group. By creating a culture of accountability, service becomes meaningful not only at the company level but also at the line level with individual employees. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.