« How Business Analytics Create More Effective Ad Campaigns - Ken Rona »

In Chapter 10 of 12, business analytics expert Ken Rona highlights career and industry development from his web data work at iXi to his current role at [x+1] (www.xplusone.com). Rona works in data strategy and runs advertising display client analytics. He applies consumer behavior marketing, statistics, and client services experience to assess data providers and help clients understand and optimize online advertising campaign effectiveness.