Saturday
Aug172013

« Doug Jaeger on Growing Creative Capacity by Making Brand Films »

In Chapter 11 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Have Your Client Projects Shaped How You Present Your Skills When Pitching Business?" Jaeger and his team invest in brand film projects to learn new capabilities. As they sell brand film work for clients, the project experiences inform new ways he and his team can evolve brand storytelling beyond film work and into media distribution and commercial filmmaking. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>