Caroline Giegerich is Executive Director of Digital Marketing at Smashbox Cosmetics, where she applies her marketing and product development experience across digital, e-commerce, mobile, social media, and in-store emerging technologies.. Previously, she held Innovation leadership positions at Initiative, evaluating emerging technologies and online platforms and executing cross-platform and social media marketing strategies for clients. Giegerich is the founder of digital media blog, the Daily Marauder. She has worked in online marketing roles at both HBO and the Los Angeles Times and has been a college radio station on-air talent. Giegerich holds a BA in Pre-Med Sciences and Philosophy from Brown University.